Leads on the Marketplace can be purchased two ways: Buy Now at the current listed price, or a Place Buy Order that automatically purchases the lead once it drops to a price you choose. Here's how each works.
Understanding a lead listing:
Each lead listing shows:
- Current price - what you'd pay right now with Buy Now.
- Drops to / in - the next lower price the lead will drop to, and a countdown showing how much time is left before that drop happens.
- Floor price - the lowest price the lead will ever drop to. Once it hits the floor, the price stops decreasing.
- Ends in - the total time remaining before the lead listing reaches the floor price and closes.
Prices decrease automatically over time down to the floor, so waiting can get you a lower price - but only if no one else buys or outbids you first.
Option 1: Buy Now
Buy Now purchases the lead immediately at the current listed price.
- Find the lead you want.
- Click Buy Now.
- Confirm the purchase. The lead is yours immediately and the amount is deducted from your wallet balance.
Use Buy Now when you don't want to risk losing the lead to another buyer while waiting for the price to drop.

Option 2: Place Buy Order
A Place Buy Order lets you set the price you're willing to pay, which can be lower than the current listed price. You're automatically charged and awarded the lead once the price drops to (or below) your order.
- Find the lead you want.
- Click Place Buy Order.
- Enter the price you're willing to pay (must be at or above the floor price).
- Submit your order.

From there, one of two things happens:
- The price drops to your order amount: You're automatically charged and the lead is purchased for you at that moment - no further action needed.
- Another buyer places a higher buy order on the same lead: The lead goes to whichever buyer has the highest standing order. If you want to stay competitive, you can raise your buy order at any time before the lead sells.

Which should I use?
- Buy Now - best when you want the lead guaranteed right now and don't want to risk losing it.
- Place Buy Order -best when you're comfortable waiting for a lower price and are okay with the possibility of being outbid by another buyer before the price drops that far.
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