Every Pay-Per-Lead lead is pre-vetted through a multi-step intake form designed to filter for genuinely motivated sellers- we ask the questions that matter to investors, not just basic contact info. If they do not fill out the form as a motivated seller (i.e listed with an agent, land, commercial property, etc), we decline the lead for PPL and send it to our marketplace.
Once a lead comes in from inbound form fills, our vetting team starts outreach via calls, texts, emails within two minutes. Our vetting team uses the company "HomeMatch" during outreach and asks the lead "How soon are you looking to sell?". When a lead provides are confirmed response, we reply with "We will be sending your information to our preferred cash buyer in the area who will be reaching out to them within 24-48 hours.".
Please note- our vetting team does not call leads after hours. We do still email and text.
If a lead does not respond within a timely manner (as speed to lead is crucial) but passes skip tracing and the property is not listed, we do still pass on the lead to our investors to continue working the lead quickly.
If a lead responds to our vetting team with responses such as "didn't fill out a form", "just looking for a number", "not interested in selling"- we decline these leads in our system.
Once our vetting team approves a lead, the lead is assigned to the active investor in that location in real time. On average, investors receive their lead within minutes of them filling out the form from an ad.
If you have any questions about our vetting process, please submit a ticket for our Customer Success team!
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